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Easy Entertainment Pvt. Ltd. was founded for the sole purpose of marketing and distributing new & innovative products that enhance, enrich & entertain the lives of today’s consumers. Movie Bank is one such product and we are very proud to be the first to launch it in India. For marketing this concept, the company is split up into a retail and commercial division.
On the retail side, our target consumers are avid movie watchers who want the convenience of renting a movie when they are ready to watch it, even if it is at the last minute. Moreover, they want their selection of movies to be available 24/7 and without the hassles of booking in advance. By letting them control the selection process & method of delivery, we want to effectively capture a fair share of the growing rental market. |
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On the commercial side, our target customers are establishments that want to leverage our machines to draw in their own target audience (residents, shoppers, patrons, clients, etc.). By offering our machines as an amenity, they can provide an all purpose entertainment station which can increase foot traffic and maintain loyalty towards their establishments. This will also enable our customers to stay ahead of competition by leveraging the power of technology and the internet to create convenience for their customers.
Our creative management team consists of Sales, Marketing & Technology driven professionals. They are extremely service oriented and place the customer’s needs above everything else. Every machine is maintained by our staff of qualified engineers and technicians. Along with our software programmers, they work behind the scenes to maintain consistency and smooth functioning of the various components that make up the machines.
As technology evolves & internet bandwidth speed improves, we plan to launch advanced machines that will cater to an even wider target audience. Existing machines will then be upgraded to keep pace with these advances & improvements. |
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